When to use a website URL
URL is now the last-resort source. Prefer a PDF brand guide, a PowerPoint brand deck, or a Figma file when one is available — those carry intentional brand evidence rather than rendered marketing pages.
Use a website URL when:
- No brand artifact (PDF/PPTX/Figma) is available.
- You want to spot-check the brand's live identity against an existing deck.
- You're seeding a quick exploratory run.
How URL extraction works
When you pick Website URL, the backend fetches page HTML and CSS signals, then composes context for generation.
URL normalization and fallbacks
The app attempts resilient fetch behavior:
- Adds protocol if missing.
- Tries fallback variants if the first attempt fails.
- Captures input URL and final resolved URL for traceability.
Subpages option
The include subpages toggle is currently advisory context only. Primary extraction remains centered on the target page.
Best practices
- Start with the marketing homepage for broad brand direction.
- Use a stable URL that is public and crawlable.
- Avoid logged-in pages or heavily personalized routes.
Common issues
Non-HTML responses
If the URL returns non-HTML (e.g., PDF, image), extraction fails by design. Upload the artifact directly via the PDF source instead.
Blocked requests
Some sites block automated user-agents. Try a different URL or switch to a PDF/PPTX upload.
Missing brand name
If title metadata is weak, set Brand name manually before running.